We show you the creators that actually drive curiosity and player interest, based on how they talk about your game and how their audience responds.
The industry problem
What drives conversion is a creator's ability to explore the game and explain it in a way that makes the audience understand how it works and why it's worth playing. None of this is visible in traditional tools.
Our solution
We analyze how creators talk about your game, what they focus on, how they explain it, and how their audience is likely to perceive it.
Understand what creators actually say
We break down creator conversations into meaningful signals, from gameplay systems to core features and player experience.
Capture how they say it
Not all mentions are equal. We distinguish between surface reactions, deep explanations, and signals that influence player perception.
Turn it into clear decisions
All signals are weighted and aggregated into a simple, comparable view so you know exactly which creators are worth investing in.
The key metrics
Every creator gets a clear profile across impact and communication quality.
Quality
Engagement Quality Score EQS
How well the creator communicates your game — independent of volume. Measures depth, clarity, and explanation quality.
Impact
Total Engagement Score TES
How much meaningful engagement the creator generated around your game. Volume × Quality = campaign contribution.
Supporting metrics
Game Coverage
How focused they are on the game
Topic Coverage
How many aspects they explore
Positivity
Overall tone of discussion
Negative Risk
Potential negative impact
Endorsements
Explicit recommendations to viewers
Creator tiering
Every creator is classified into a tier based on their combined EQS and TES profile.
Champion
Highest-value partners
Champions combine strong volume with high-quality messaging — they explore the game deeply and communicate it clearly. They drive real player intent. Prioritize for key partnerships and long-term collaboration.
Amplifier
Reach at scale
High-reach creators with strong volume but broader messaging. Effective for awareness and scale, but less consistent in how they present the game. Best used to extend reach alongside Champions.
Expert
High-quality communicators
When they talk about the game, they do it exceptionally well — but not often enough. With the right setup, they can evolve into Champions. Strong potential for growth.
Filler
Low signal, low volume
Low volume and low message impact in this campaign. Not a priority for investment, but context matters — performance can vary by game and genre. Reassess before excluding.
How you can use CreatorCompass
Find the right creators before you commit budget
We analyse creators who have played similar games to yours, focusing on the topics that matter most for your title — gameplay depth, systems, progression, and more. You get a curated list of creators who naturally talk about these aspects in a way that drives player interest, not just visibility.
Evaluate who actually created impact
We evaluate the creators in your campaign based on how they actually talked about your game. We highlight who created real impact beyond reach, and give you a clear shortlist of creators to double down on for future campaigns.
Understand your game across creators and audiences
We analyse how your game performs across different creators and audiences. See which creators drive stronger engagement, deeper interest, and better audience response — so you can double down on what works and scale smarter.
Get a full analysis report for your next game campaign.